In recent years, with the leap from made in China to Chinese brands, more and more home furnishing enterprises with design power, supply chain advantages and digital capabilities are accelerating to go to sea. As one of the representative enterprises in the field of high-end software home furnishing in China, Bonda International Limited (Bonda International Co., Ltd.) officially announced the launch of a new round of globalization strategy, focusing on expanding the markets in Southeast Asia, the Middle East and Europe, marking its overall transformation from OEM/ODM manufacturers to independent brands.
public information shows that Bonda International Limited was established in 2005 and is headquartered in Foshan, Guangdong. It focuses on the research and development and production of high-quality sofas, functional chairs, soft beds and supporting household products. It has many international certifications such as ISO 9001, BIFMA and SGS, and has long provided OEM services for European and American first-line household brands. Starting from 2023, the company has increased its investment in its own brands and unveiled the' BONDA HOME' series at international exhibitions such as Cologne International Furniture Fair (imm Cologne) in Germany and DSS Design & Style Show in Dubai. It has won high attention from overseas buyers with modular design, environmentally friendly water-based leather and intelligent sitting adjustment technology.
the second quarter of 2024, Bonda will set up its first overseas experience center in Kuala Lumpur, Malaysia, and will launch a multilingual independent station (bonadahome.com) to support localized payment and logistics performance. In July of the same year, it signed a three-year exclusive distribution agreement with Retail Group UAE, a well-known UAE home chain. The first batch of goods has covered 12 flagship stores such as Dubai and Abu Dhabi. Chen Weiming, CEO of the company, said: 'We are no longer satisfied with the 'foundry dividend', but to reconstruct the global value chain with users as the center-from product definition, localization adaptation to digital marketing, every step is independent and controllable. '
noteworthy that Bonda has simultaneously constructed ESG's sea-going system: FSC-certified wood, formaldehyde-free adhesive and recyclable packaging are used for all products; The newly-built self-owned factory in Vietnam has realized that photovoltaic power supply accounts for more than 40%. This not only responds to the requirements of the EU's New Eco-design Regulation (EU 2023/1337), but also strengthens the differentiated competitiveness of brands under the trend of sustainable consumption. Industry analysis points out that Bonda's path to sea has jumped out of the traditional logic of low-price competition, and has gone hand in hand with three rounds of' design-driven + green intelligent manufacturing + local operation', providing a new replicable paradigm for the globalization of Chinese home brands.
the next three years, Bonda plans to set up regional warehouse distribution centers in Poland and Turkey, and jointly launch the' East Meets West' joint series with overseas designer studios to continuously deepen cultural resonance and scene innovation. Under the dual background of global household consumption upgrading and supply chain reconstruction, a Chinese household brand with more temperature, technology and sense of responsibility is steadily rising on the world stage.
